Business

Plume

Growing a landscape brand

To create a sleek, visually captivating and distinctive brand for a growing landscape architecture business, we conveyed our clients fascination with the fleeting qualities of landscape and communicated their passion for the great outdoors.

  • Services
  • Branding
  • Content
  • Digital
  • Print
  • Strategy
Branding

Watching the grass grow

We wanted to create a brand for Plume that was a modern departure from the brands typically seen in the same industry but also genuinely reflected our client’s personality. So we paired a clean yet quirky typeface with a simple colour palette and created a fascinating grass hatch pattern that was designed to evoke the dynamic feel of the landscape even when printed.

Website

From website to worksite

The Plume website was an opportunity to communicate the business’s values, capabilities and experience in an engaging format. We built an animated and interactive version of the grass pattern and then combined warm photography with tight, witty copy to reflect our client’s personality. The end product was a robust, fully responsive website that has become a valuable asset for the growing business.

Architecture by Branch Studio

Photography

Capturing the authentic image

We directed a photography campaign to complement the launch of the brand and reflect the brand ethos. A series of images established a sense of quality, aesthetic sensibility and an ability to deliver lush, alluring landscapes.

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